Overview
See how Salesforce Lightning Component integration revolutionized the marketing process for a major restaurant chain, enabling dynamic, customizable templates and streamlined data input.
What You Need To Know
Del Frisco’s, a prominent steakhouse chain, needed to automate and customize its email marketing campaigns across diverse locations, each with unique local cultural contexts.
Why It Matters
tailored marketing that resonates with local audiences is crucial for increasing market share and driving customer engagement.
What HIC Did
HIC Global Solutions implemented a Salesforce Lightning Component integration, transforming static templates into dynamic, field-based objects that could easily pull data from Salesforce CRM platforms.
Overview
See how Salesforce Lightning Component integration revolutionized the marketing process for a major restaurant chain, enabling dynamic, customizable templates and streamlined data input.
What You Need To Know
Del Frisco’s, a prominent steakhouse chain, needed to automate and customize its email marketing campaigns across diverse locations, each with unique local cultural contexts.
Why It Matters
tailored marketing that resonates with local audiences is crucial for increasing market share and driving customer engagement.
What HIC Did
HIC Global Solutions implemented a Salesforce Lightning Component integration, transforming static templates into dynamic, field-based objects that could easily pull data from Salesforce CRM platforms.
About the Company
Del Friscos’ is a major restaurant chain focused heavily on serving steakhouse delicacies along with fine wines. It believes in providing customers with the American fine dining experience.
Del Friscos brings its unique steaks and wine experience to an exclusive group of people who enjoy fine dining. Their promotional events span their entire chain and are necessarily diverse to take advantage of their local culture, helping individual outlets curate their experience a little differently than the rest.
Email is their preferred marketing channel alerting their target demographic of special offers and events at nearby outlets.
About the Company
Del Friscos’ is a major restaurant chain focused heavily on serving steakhouse delicacies along with fine wines. It believes in providing customers with the American fine dining experience.
Del Friscos brings its unique steaks and wine experience to an exclusive group of people who enjoy fine dining. Their promotional events span their entire chain and are necessarily diverse to take advantage of their local culture, helping individual outlets curate their experience a little differently than the rest.
Email is their preferred marketing channel alerting their target demographic of special offers and events at nearby outlets.
Challenges Faced
The company’s campaigns seek to increase an outlet’s local market share, using subcultures of a state apart from the standard marketing opportunities during festivals and weekends.
Here were the roadblocks in their way:
Time-Consuming Template Creation
Each marketing campaign required a new template designed from scratch, with multiple iterations through fonts, colors, and styles.
Data Management Complexity
Updating and managing customer data across different outlets was time-consuming and prone to errors.
Lack of Automation
The process of creating and tailoring templates for different outlets across the chain was manual and inefficient.
Challenges Faced
The company’s campaigns seek to increase an outlet’s local market share, using subcultures of a state apart from the standard marketing opportunities during festivals and weekends.
Here were the roadblocks in their way:
Time-Consuming Template Creation
Each marketing campaign required a new template designed from scratch, with multiple iterations through fonts, colors, and styles.
Data Management Complexity
Updating and managing customer data across different outlets was time-consuming and prone to errors.
Lack of Automation
The process of creating and tailoring templates for different outlets across the chain was manual and inefficient.
Challenges Faced
The company’s campaigns seek to increase an outlet’s local market share, using subcultures of a state apart from the standard marketing opportunities during festivals and weekends.
Here were the roadblocks in their way:
They were facing issues with
- Time-Consuming Template Creation
- Data Management Complexity
- Lack of Automation
Each marketing campaign required a new template designed from scratch, with multiple iterations through fonts, colors, and styles.
Updating and managing customer data across different outlets was time-consuming and prone to errors.
The process of creating and tailoring templates for different outlets across the chain was manual and inefficient.
Solutions Offered
Using Lightning Components, the HIC team made the process of creation, editing, and management of web ads decentralized.
Dynamic Template Objects
Designed email ad templates as dynamic objects composed of field items
Salesforce Lightning Component Integration
Implemented Lightning Components to decentralize the process of creation, editing, and management of web ads
Streamlined Data Input
Enabled easy population of templates with relevant data from Salesforce Sales Cloud
Cross-Platform Integration
Integrated template formats as objects in both the Marketing and Community Cloud for quick access and editing
Solutions Offered
Using Lightning Components, the HIC team made the process of creation, editing, and management of web ads decentralized.
Dynamic Template Objects
Designed email ad templates as dynamic objects composed of field items
Salesforce Lightning Component Integration
Implemented Lightning Components to decentralize the process of creation, editing, and management of web ads
Streamlined Data Input
Enabled easy population of templates with relevant data from Salesforce Sales Cloud
Cross-Platform Integration
Integrated template formats as objects in both the Marketing and Community Cloud for quick access and editing
Solutions Offered
Using Lightning Components, the HIC team made the process of creation, editing, and management of web ads decentralized.
The solutions which we offered to them
- Dynamic Template Objects
- Salesforce Lightning Component Integration
- Streamlined Data Input
- Cross-Platform Integration
Designed email ad templates as dynamic objects composed of field items
Implemented Lightning Components to decentralize the process of creation, editing, and management of web ads
Enabled easy population of templates with relevant data from Salesforce Sales Cloud
Integrated template formats as objects in both the Marketing and Community Cloud for quick access and editing
India 
USA
UK
Canada