February 12, 2020 By Team HIC

Computer Telephonic Integration with Salesforce to handle each patient effectively and proactively for personalized customer service

Computer Telephonic Integration with Salesforce to handle each patient effectively and proactively for personalized customer service

Highlights

  • Improved lead conversion with more information on the leads
  • Reduction in the call handling time
  • 360 view of the customer information
  • Enhanced patient care experiences
  • Streamlined process for invoice generation and reporting

Highlights

  • Improved lead conversion with more information on the leads
  • Reduction in the call handling time
  • 360 view of the customer information
  • Enhanced patient care experiences
  • Streamlined process for invoice generation and reporting

Overview

In the medical industry, handling each patient effectively and proactively while offering personalized customer service is crucial. For Concert Health, this need was addressed through the strategic implementation of Computer Telephony Integration (CTI) with Salesforce by HIC.

What You Need To Know

Computer Telephony Integration with Salesforce Provides complete transparency and a 360-degree view of the customer, making it easier to offer quicker, meticulous, and positive customer service experiences.

Why It Matters

For the customer-oriented industry, delivering exceptional customer service is crucial. CTI with Salesforce offers up-to-date information in sync with the call, allowing them to provide the best solution to their customers.

What HIC Did

HIC integrated Computer Telephony with Salesforce allowing sales reps and care providers to access all necessary patient information instantly, facilitating the resolution of inquiries during the first call.

Overview

In the medical industry, handling each patient effectively and proactively while offering personalized customer service is crucial. For Concert Health, this need was addressed through the strategic implementation of Computer Telephony Integration (CTI) with Salesforce by HIC.

What You Need To Know

Computer Telephony Integration with Salesforce Provides complete transparency and a 360-degree view of the customer, making it easier to offer quicker, meticulous, and positive customer service experiences.

Why It Matters

For the customer-oriented industry, delivering exceptional customer service is crucial. CTI with Salesforce offers up-to-date information in sync with the call, allowing them to provide the best solution to their customers.

What HIC Did

HIC integrated Computer Telephony with Salesforce allowing sales reps and care providers to access all necessary patient information instantly, facilitating the resolution of inquiries during the first call.

About Concert Health:

Concert Health helps physician practices deliver integrated behavioral health services to their patients, including care management, brief therapy interventions, and psychiatric consultations.

They provide specialist clinicians (therapists & psychiatrists), know-how, and technology infrastructure to help the physician practices deliver high-quality, evidence-based behavioral health care and take advantage of Medicare’s new Collaborative Care Management (CoCM) reimbursement opportunities.

About Concert Health:

Concert Health helps physician practices deliver integrated behavioral health services to their patients, including care management, brief therapy interventions, and psychiatric consultations.

They provide specialist clinicians (therapists & psychiatrists), know-how, and technology infrastructure to help the physician practices deliver high-quality, evidence-based behavioral health care and take advantage of Medicare’s new Collaborative Care Management (CoCM) reimbursement opportunities.

Challenges They Faced:

With one-on-one calls being the only effective point of contact with the patients, the Concert Health doctors faced several challenges with no unified point of patient information to access

Difficulty in providing proactive and personalized services due to the lack of instant access to patient information.

Faced challenges in accessing and integrating CRM and calling software, which affected the efficiency of tracking, analyzing, and recording processes.

Teams faced pressure to deliver exceptional customer service, requiring up-to-date information synchronized with calls to offer optimal solutions.

Challenges They Faced:

With one-on-one calls being the only effective point of contact with the patients, the Concert Health doctors faced several challenges with no unified point of patient information to access

Difficulty in providing proactive and personalized services due to the lack of instant access to patient information.

Faced challenges in accessing and integrating CRM and calling software, which affected the efficiency of tracking, analyzing, and recording processes.

Teams faced pressure to deliver exceptional customer service, requiring up-to-date information synchronized with calls to offer optimal solutions.

Challenges They Faced:

With one-on-one calls being the only effective point of contact with the patients, the Concert Health doctors faced several challenges with no unified point of patient information to access

They were facing issues with
  • Ineffective Patient Handling
  • Difficulty in providing proactive and personalized services due to the lack of instant access to patient information.

  • Inaccessibility of Data
  • Faced challenges in accessing and integrating CRM and calling software, which affected the efficiency of tracking, analyzing, and recording processes.

  • Customer Service Pressure
  • Teams faced pressure to deliver exceptional customer service, requiring up-to-date information synchronized with calls to offer optimal solutions.

The Solutions:

When approached, the Salesforce development team at HIC proposed Computer Telephony Integration with Salesforce to enable Concert Health eliminate the hunt for customer information such as call history, ticket status, personal information on the caller, chat history, and account status and display everything in a single view.

By utilizing CTI with Salesforce, all the incoming and outgoing calls are logged in and stored with notes on the conversation, call duration, and details on the callers helping with quality assurances.

Screen pop-ups with the information and cases on the caller are displayed to the agents. Identifying and routing the calls to the concerned person was done eliminating the middle party completely.

Invoices are instantly generated as per the call duration with the agent.

We created a dashboard in Salesforce to track performance indicators like calls made, average call duration, meetings booked, average handle time, first-call resolution, and dropped call percentages

Opportunities are created to help the manager in the performance review.

Notification of missed calls is displayed with the timestamps.

The Solutions:

When approached, the Salesforce development team at HIC proposed Computer Telephony Integration with Salesforce to enable Concert Health eliminate the hunt for customer information such as call history, ticket status, personal information on the caller, chat history, and account status and display everything in a single view.

By utilizing CTI with Salesforce, all the incoming and outgoing calls are logged in and stored with notes on the conversation, call duration, and details on the callers helping with quality assurances.

Screen pop-ups with the information and cases on the caller are displayed to the agents. Identifying and routing the calls to the concerned person was done eliminating the middle party completely.

Invoices are instantly generated as per the call duration with the agent.

We created a dashboard in Salesforce to track performance indicators like calls made, average call duration, meetings booked, average handle time, first-call resolution, and dropped call percentages

Opportunities are created to help the manager in the performance review.

Notification of missed calls is displayed with the timestamps.

The Solutions:

When approached, the Salesforce development team at HIC proposed Computer Telephony Integration with Salesforce to enable Concert Health eliminate the hunt for customer information such as call history, ticket status, personal information on the caller, chat history, and account status and display everything in a single view.

The solutions which we offered to them
  • Salesforce Telephonic Integration
  • By utilizing CTI with Salesforce, all the incoming and outgoing calls are logged in and stored with notes on the conversation, call duration, and details on the callers helping with quality assurances.

    Screen pop-ups with the information and cases on the caller are displayed to the agents. Identifying and routing the calls to the concerned person was done eliminating the middle party completely.

    Invoices are instantly generated as per the call duration with the agent.

  • Creating Salesforce dashboards
  • We created a dashboard in Salesforce to track performance indicators like calls made, average call duration, meetings booked, average handle time, first-call resolution, and dropped call percentages

    Opportunities are created to help the manager in the performance review.

    Notification of missed calls is displayed with the timestamps.

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