Brand Guide

Being in the IT consulting business for years, HIC Global Solutions has carved a niche for itself in the industry. Our logo is the visual identity of our brand and bears a unique representation of our brand values.

In order to maintain the sanctity of our brand and avoid any identity issues with any other brand, we have underlaid some ground rules for the design team and partners for the correct usage of the logo in all future campaigns.

We advise you to go through the document carefully while using our logo for all business purposes.

Brand Identity Guide

THANK YOU FOR REVIEWING THE DOCUMENT

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

WHY IS THIS NECESSARY ?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. Thatʼs why itʼs extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

The mission of HIC Global Solutions is to help business realize the full potential of technology to accelerate their business growth. And our brand voice exactly reflects the same.

OUR BRAND VOICE IS

Honest
Transparent
Courteous
Professional
Helpful

We convey genuine information by keeping our Brand Tone

Respectful
Friendly
Informative

while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.

Brand Logo Types

Representing the nature of our business, the HIC logo comprises an impression of a cloud and the company name with the tagline set in Source Sans Pro. The horizontal logo is the primary and should be used in most instances.

Please follow the instructions in the guide for the correct usage of our logo.

Correct Way To Use HIC Logo

Incorrect Way

Download Logos

Brand Logo Types

HIC Global Solutions, having an array of products and applications allows the logo lock to be used while affiliating with our other applications and products. It can be presented as one graphic with a specified font, formatting, spacing, and alignment.

Co-Branding

Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: HICʼs primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.

Please note that we allow third parties to use our logo only after specific permissions

Guidelines

Clear Space

Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “H” on all sides.

Minimum Size

Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 cm) wide

Logo Primary Color

HEX: #1E99C4
RGB: R 30 G 153 B 196
HSL: H 195.54 S 0.73 L 0.44
CMYK: C 65% M 17% Y 0% K 23%