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The application of Generative AI in businesses presents several benefits. However, the safe deployment of AI is still a concern.Generative AI is perhaps the most significant branch of AI that is revolutionizing business processes with its capability of generating human-like

Q4, the fourth quarter of the fiscal year, is a crucial time for companies to bolster their bottom line. During this quarter, sales really pick up as businesses witness a surge in both traffic and leads because of the holiday

Sales planning plays a pivotal role in successful revenue generation strategies. Companies can achieve sustainable growth by aligning sales efforts with business objectives.Recently, global CRM leader Salesforce launched Sales planning to help companies build end-to-end plans easily using CRM data.

Recently, Salesforce introduced Sales GPT and Service GPT at the prestigious World Tour London event. These cutting-edge AI-powered tools harness the potential of natural language processing (NLP) and machine learning to optimize sales and service operations, drive customer satisfaction, and

Financial Services Cloud Unleashes the Power of AI, CRM, and Data to Banking Industry The Financial Service Industry is undergoing a drastic transformation driven by technology and customer expectations. Salesforce has always been the pioneer in empowering financial institutions with

Demonstrating its commitment to empowering businesses of all sizes, Salesforce introduced Salesforce Starter, an easy-to-use CRM for Micro, Small, and Medium Enterprise (MSME) businesses in India.At the recently concluded World Tour Essentials event held in India, Salesforce unveiled the new

Salesforce provides many standard components that can be used in Lightning Experience to develop an application. But sometimes, we need to create custom components to meet specific requirements.A lookup field is a reference to another object in Salesforce. It allows

Days after announcing new Field Service innovations with AI, CRM, and Data integrations, Salesforce has rolled out new capabilities of this integration for the Consumer Goods industry.The consumer goods industry, which faces the biggest challenges of improving margins in 2023,

As anticipated from the AI driven innovations at Connections 23, Salesforce has announced AI Cloud, a new suite of products built for enterprise CRM, at the recently hosted Salesforce AI Day.  Alongside, Salesforce also introduced a Trusted layer for Einstein

Salesforce AppExchange is a vast marketplace of pre-built apps and solutions that can help enhance your Salesforce experience.With so many ready-to-use rich third-party apps published by Salesforce AppExchange Partners, it can be overwhelming to select the right app for your

Salesforce has officially unveiled the much anticipated and lauded generative AI CRM platform, Einstein GPT.The Einstein GPT platform combines Salesforce’s proprietary AI models with trusted data from Salesforce Data Cloud and OpenAI’s advanced generative AI models, to provide real-time, time-saving,

Salesforce and Walmart have come together to offer Walmart’s cutting-edge commerce technology and solutions to retailers helping them reimagine their local delivery and fulfillment options.According to this deal, Walmart will offer its Walmart Store Assist technology and Walmart GoLocal local

Recently, Salesforce announced a series of retail innovations designed to help companies personalize every aspect of the shopping experience.Using these innovations, retailers will have the ability to optimize advertising sales, gain a unified view of digital and physical transactions, and

As a Salesforce Consulting Partner helping businesses with CRM implementation for years, we always keep a close watch on Salesforce trends that could potentially change the business landscape. Salesforce, a constantly evolving platform, embraces agility and innovation to meet, anticipate,

With service organizations eagerly looking to leverage AI and Automation to meet soaring customer expectations, Salesforce has launched a new comprehensive set of tools in its Contact Center Solution that delivers proactive and personalized service across all channels.This means that

The global CRM leader Salesforce, recently announced Automotive Cloud, a vertical-specific cloud solution to scale up the staggering auto industry. Salesforce, known for designing industry-specific solutions to help businesses across every industry, introduced Automotive Cloud to enable automakers, dealers, and

Recently, in Dreamforce 2022, Salesforce announced the general availability of the Commerce Marketplace. The Commerce Marketplace is a solution by Salesforce that empowers businesses to create, manage and scale a digital marketplace on Commerce Cloud. With the solution, businesses can unlock

Salesforce’s most anticipated conference, Dreamforce 2022, was held last week. With 150,000+ online attendees and 40,000+ in-person delegates, the three-day conference was a star-studded event with an interesting lineup of celebrities, the Red Hot Chili Peppers concert, the usual glamour

Salesforce and NBCUniversal are coming together with a first-of-its-kind brand new docuseries called The Shift. The series is scheduled to premiere on Sept 17 at 2:30 p.m ET on CNBC and will be streaming exclusively on CNBC.com, Peacock, and Salesforce+.

Recently, Salesforce announced the results for the second quarter of fiscal 2023. The CRM giant registered smashing revenue growth of $7.7B, with an increase of 22% YoY and 26% in constant currency. The strong results once again proved Salesforce’s dominion

Salesforce presents Salesforce Easy, a new subscription option for businesses to drive productivity and cut costs amidst economic uncertainty. Salesforce Easy can be defined as a resilient platform with a huge ecosystem of partners, apps, and services spanning across, Sales,

Salesforce announces Composable Storefront to facilitate headless commerce for online retailers!Composable Storefront is a fully secure and customized digital storefront embedded in the Commerce Cloud platform. With this eCommerce solution, online retailers will have the speed and agility to build and

Two of the best Salesforce tools, Salesforce Code Builder and DevOps Center, are currently in Beta!After grueling a couple of years in development, Salesforce unleashes DevOps Center and its web-based IDE, Salesforce Code Builder in Beta, enabling users to install,

Salesforce Live: India 2022 was all about How the future works.The annual event was aired on 6th July and was a massive hit as it unveiled how business success is reimagined in a post-Covid world.The event gave us a glimpse

Dreamforce 2022 is returning to its hometown San Francisco, for its 20th anniversary from September 20 to September 22, 2022.The dates for the Dreamforce event have been announced, and it’s going to be a full-blown in-person event after the pandemic.

Salesforce has announced a raft of new Customer 360 innovations in Marketing and Commerce Cloud at the recently concluded Salesforce Connections 2022.This annual conference was a huge success and unveiled some amazing sessions and innovations.In case you missed the epic

As New businesses or Startups have started emerging in great numbers over the last few years, the global CRM leader, Salesforce, built a unique Salesforce Startup program to help new businesses survive and thrive.Statistically speaking, in 2021-2022, more than 14,000

Recently, at the 10th annual Education Summit, CRM leader Salesforce announced that it’s going to help higher education institutions become digital-first. With its expanded offerings for education, institutes can have flexible learning options, asynchronous collaboration, and personalized experiences for students

Recently, at HIMSS 2022, the global leader in CRM, Salesforce, announced its expansion in healthcare and life sciences with new innovations across Customer 360 for Health. According to research, COVID-19 played an important role in transforming patient and employee preferences.With

Recently, our favorite CRM software, Salesforce, and Amazon Web Services (AWS) announced to join forces in order to build high-quality video streaming technology with unique viewer data and analysis tools. This will help content distributors to deliver more scalable and

The three-day mega Salesforce event Dreamforce just got over in San Francisco’s Downtown Area. The CRM giant Salesforce had to brainstorm and not miss a beat with its annual event, which is why in 2020, Dreamforce was completely reimagined as