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Salesforce has recently announced a series of innovative features in Commerce Cloud for businesses to integrate digital commerce experiences into their sales, service, and marketing channels.These new capabilities leverage AI, Data, and CRM to create personalized purchasing experiences across multiple

Salesforce Sales Cloud offers rich features and products that help sales reps build deeper customer relationships by winning more deals. But sales teams often struggle to derive the best out of the platform that can amp their sales revenue.So the

The Spring ’23 Release has brought some innovative Marketing Cloud features that help businesses integrate and automate their data, systems, and workflows.As businesses today, need consolidated tech stack and automation to drive growth in a cost-efficient way, the latest updates

The global CRM leader Salesforce has been on a release spree to bring about new cost-efficient solutions for every segment of the business. The recent announcement of the Analytics Bundle and Marketing Effectiveness Bundle is a glaring example of this.Now,

Days after announcing the Analytics Performance Bundle, Salesforce launched the Marketing Effectiveness Bundle with the same goal of helping businesses succeed now with cost-efficient solutions.The Marketing Effectiveness bundle is a consolidated tech of three Marketing Cloud tools that help marketers

Conditional rendering is a technique for displaying components or elements based on a predetermined condition. For example, conditional rendering is used if you want to display different messages at different times. We can render different LWC components or elements if

The global CRM leader, Salesforce, recently announced the new Patient 360 for Health innovations to help healthcare providers deliver personalized patient care while lowering costs and increasing efficiency.Speaking about Patient 360 for Health, this new Salesforce product provides industry-specific solutions

Salesforce, the industry leader in Field Service Management as per the Gartner Magic Quadrant 2022 Report, has incorporated new innovations in Field Service to help field service businesses increase operations efficiency and drive productivity at scale.As 86% of leaders say

We are back again with another solution to ease your Salesforce development woes. In today’s issue, we will share the Apex code to calculate the minimum and maximum opportunity amount related to an Account. Follow through the steps below to

With the year 2022 almost wrapping up, all the major Salesforce releases of the year with the newest and updated features are out there in the open.Amidst the big Salesforce announcements like Salesforce Genie, Code Builder, Devops Center, HyperForce, etc.,

In the latest Summer 22 release cycle, Salesforce rolled in new features in Marketing Cloud to help marketers seize the power of Personalization.With customer expectations skyrocketing, Personalization is becoming extremely critical to a brand’s digital strategy. But to address the expectation

In an attempt to deliver better customer experiences through meaningful human interactions, Salesforce recently introduced new features in Service and Marketing Cloud. These features would leverage AI, mobile, and customer data for a better yet engaging experience. Also, with these

Salesforce, the #1 CRM leader, recently announced its Safety Cloud. You must be wondering what it’s all about. This innovation in Salesforce will help businesses get together safely. With Safety Cloud, you can help your business and community with better

Salesforce universe keeps expanding every day with new features, releases, and updates. It gets difficult for users to keep track of the new enhancements in the Salesforce ecosystem. To make things easier for you, we are back again with this

Every business out there is concerned about delivering the best customer experiences while generating the best ROI. Companies are embracing – Commerce anytime, anywhere mentality. Also, 80% of customers believe that the experiences that a company provides are equally important

“What is the difference between Marketing Cloud and Pardot?” One question that everybody asks. And this question is a legitimate one, we understand. Both Marketing Cloud and Pardot are same-same but different. They have so much in common, but they

Automation has truly changed our lives for good. Wherever we go, whatever we do- most of the part is influenced or is driven by automation. People are using technology to automate laborious manual work.Also, Did you know that 93% of

In this all-digital world, we know how important it is to deliver the best to your customers as well as employees. And, measuring these metrics can be a little daunting task. Before the pandemic hit us and changed our lives,

Recently, our favorite CRM leader Salesforce announced some enhancements in its Consumer Goods Cloud. These latest innovations would help you better manage promotion and the retail execution of your consumer-good brands. Firstly, what is Trade Promotion Management? Trade Promotion Management

Want to deliver fast and efficient on-site service to your customers? Salesforce Field Service is the solution. You can consider implementing it in your business. But, before the implementation, you should check out how Field Service helps. So, today, we

Salesforce has recently named its platform to share ideas as Salesforce IdeaExchange. But wait, there’s more to it. Salesforce IdeaExhange is an always-on feedback platform where you can share your ideas with the Salesforce Trailblazer community and Salesforce product managers.

Recently at Dreamforce, our favorite CRM leader Salesforce announced Backup and Restore. This enhancement would help you get a new data recovery service that is native to Salesforce. Backup and Restore features are built while keeping the ease of use

The three-day mega Salesforce event Dreamforce just got over in San Francisco’s Downtown Area. The CRM giant Salesforce had to brainstorm and not miss a beat with its annual event, which is why in 2020, Dreamforce was completely reimagined as

Recently, our favorite CRM leader Salesforce announced its new AI-based innovation for Marketing Cloud. These innovations would help you humanize your interactions by utilizing the trusted first-party data as the foundation of your digital strategy.What do these innovations include?Einstein Engagement

The biggest challenge in today’s digital world is driving growth. So what do your sales teams need? We all know that now everything has gone digital. There’s a limited scope left for in-person meetings or client gatherings. To reduce the

Slack doubles the power of Salesforce Customer 360 for Marketing, Service, Sales, and Analytics Recently, our favorite CRM giant Salesforce announced to bring together the power of Slack and Salesforce so that business teams can get the work done from

Top Reasons Why Salesforce CRM Implementation Is Vital For Every Business There are many available solutions for customer relationship management (CRM). However, Salesforce is the world’s leading CRM system that everybody loves. Today, we will tell you what makes Salesforce

HubSpot CRM vs Salesforce CRM: Which one to choose in 2021? If we ask you to think of a CRM platform, you’ll probably end up with Salesforce. This is because Salesforce has been named the #1 CRM leader in the

Salesforce Announces Advertising Sales Management for Media Cloud Recently, the global CRM leader Salesforce announced Salesforce Advertising Sales Management for its Media Cloud. This innovation would help in the management of cross-channel advertising sales. Now, publishers can generate better revenue

Team GB Joins hands with Salesforce for a long-term Partnership Recently, the CRM giant Salesforce announced its long-term partnership with Team Great Britain. The objective of this partnership is to bring fans and Team GB closer by using Salesforce’s powerful

Build Low Code Apps on a Single Platform with this Salesforce Innovation Did you know that 83% of IT leaders plan to increase their use of low-code development tools? Recently, at TrailheaDX 2021, Salesforce introduced the next-gen of its platform.

AWS and Salesforce Join Forces to Bring New Applications and Better Developer Experiences Recently, the world’s leading cloud provider Amazon Web Services, Inc. (AWS), and the biggest CRM giant Salesforce announced their new partnership. This global strategic Amazon Salesforce partnership

Salesforce introduced Reimagined Trailblazer Community to promote workforce development In its continuous effort to promote workforce development, Salesforce has introduced The Reimagined Trailblazer Community on 21st June’21. Along with that, Salesforce had also issued a grant of $700,000 to its

Salesforce Announces Corporate and Investment Banking for Financial Services Cloud The world’s biggest tech giant, Salesforce, recently announced Corporate and Investment banking for its Financial Services Cloud. This new technology will help build relationships with clients, and manage deal interactions

Salesforce Announces Revenue Optimization Tools to help Drive Sales Growth Did you know that about 44% of salespeople feel more pressure than ever to deliver revenue results? Along with this, revenue officers are under constant pressure to develop new revenue

MuleSoft Announces Anypoint DataGraph: Deliver Digital Initiatives Faster with Composability Just a day ago, MuleSoft, the world’s leading integration and API platform, introduced its next major release of Anypoint Platform with DataGraph. This release by MuleSoft will give developers the

Salesforce and Disney Studios Content Partner to Boost Production Using Customer 360 Recently, Salesforce Disney Studios Content Partner announced their five-year innovation partnership with each other. The entertainment studio has come together with Salesforce to help and support their filmmakers

Salesforce Launches Sustainability Cloud Scope 3 Hub: A Step Closer to a Sustainable Future Recently, the world’s leading CRM software provider, Salesforce, launched Salesforce Sustainability Cloud Scope3 Hub. This innovation would help companies track their carbon footprint data. Also, it

Salesforce Summer ‘21 Release Notes: Prepare Yourself for Major Improvements Recently, Salesforce released its much-awaited Salesforce Summer 21 release notes. Salesforce rolls out three major releases every year that are Spring, Summer, and Winter. These release notes will give you

Salesforce Rolls Out Digital 360 for Industries: New Apps for Healthcare, Financial Services, Non-Profit, and more Just a day ago, the world’s leading CRM software, Salesforce, launched Digital 360. It is an innovation by Salesforce designed to help companies deliver

Salesforce Upgrades Vaccine Cloud to Boost Vaccine Scheduling We have been fighting with the Coronavirus for over a year now. And Mass vaccination is the only way to eliminate the deadly virus from our lives. Hence, to meet this demand

Salesforce Sales Cloud to Help You Drive Growth in a Sell-from-Anywhere World Did you know that 51% of salespeople expect to travel less once the pandemic comes to an end? Yes, you read that right, and this says a new

Tableau Introduces Business Science: A Smart Data Science Tool for Your Business Recently, Tableau, the world’s leading analytics platform, introduced Business Science. This innovation would act as a new class of AI-powered analytics that will help you lower the barrier

How to Manage your Customer Case with Salesforce Automation? Have you got tired of managing those customer cases manually? Don’t worry, we have got you covered! Now you can Manage Customer Case with Salesforce Automation and link your contact case

Learn How Business Teams Deliver Digital Innovation Faster with MuleSoft Composer Recently, MuleSoft, provider of the world’s #1 integration and API platform, introduced MuleSoft Composer. This innovation will help business teams to connect their apps and data and deliver digital

5 Key Benefits of Salesforce Sales Cloud in 2021 that will help your Business Grow Do you want to grow your business in 2021? Then, you have come to the right place. The global CRM leader, Salesforce, offers several innovative

Microsoft vs Google vs Salesforce Cloud for Vaccine Management: Which one is better? The pandemic has surely made things miserable for all of us, but the development of multiple vaccines in a short period gives us a ray of hope.

Top 8 Salesforce Blogs you should follow to get all the Latest Updates in 2021 According to the OptinMonster statistics, Blogs are the 5th most trustworthy source for gathering online information. Also, there are more than 570 million blogs that

Salesforce and Accenture come together to help embed business sustainability The global CRM leader Salesforce and Accenture are coming together to help companies embed business sustainability into their business. This partnership would also allow companies to meet the growing customer

Salesforce launches Vaccine Cloud to Accelerate Global Vaccine Management The Global leader in CRM Salesforce announced Vaccine Cloud yesterday. The Vaccine Cloud is a technology that will help government agencies, healthcare organizations, businesses, nonprofits, and educational institutions to manage their

How will Salesforce’s maiden India Investment in Darwinbox benefit the CRM Giant? We told you about Salesforce’s first-ever investment in India in an HR Tech platform Darwinbox through our social media posts. Today, we are going to burst the bubble

2020 was the Biggest Holiday Season ever for Digital Sales as Consumers spent $1.1 Trillion globally Salesforce, the global CRM leader, has come up with another interesting study, and this time it is about digital sales in 2020. This study

Salesforce Predictions for 2021: Best Collaboration of Clouds & Acquisitions to watch out for you When someone asks us to predict about Salesforce ecosystem in 2021, it feels bizarre. As the challenging work-life continues and predicting about Salesforce is not

Salesforce launches Loyalty Management: Drive meaningful Customer Loyalty & Engagement On January 12, 2021, Salesforce, the world’s number one CRM leader, launched Loyalty Management to help companies increase customer trust and engagement. This latest innovation by Salesforce built on its

5 Ways Salesforce Service Cloud can help to boost your Business Salesforce Service Cloud is a customer service software that allows users to attain quick and dependable case solutions. The world’s #1 CRM leader has made this intelligent service software

Prepare Your Business to Serve the Needs of All-Digital Customers in 2021 In the time of the new normal where everything has gone digital, savvy digital-first businesses own the customer experience. Look at it this way, we do not dine-out

List of Salesforce’s Acquisitions in 2020: An year for Salesforce A year that made the entire world suffer from a pandemic, but even that couldn’t stop #1 CRM leader Salesforce make those billion-dollar deals! Unlike most of us, Salesforce had

Salesforce Service Cloud Workforce Engagement Deliver exceptional customer experience with Salesforce Service Cloud Workforce Engagement. Recently at the ‘Dreamforce To You 2020’ Keynote event, Salesforce launched a new dynamic workforce planning product, Salesforce Service Cloud Workforce Engagement. This innovation allows

Salesforce Hyperforce – The shift to major public clouds Salesforce architecture has been redefined! It is more powerful, more scalable, and more agile than ever! On December 02, 2020, Salesforce, announced Salesforce Hyperforce. It is a complete re-architecture of the

Salesforce is acquiring Slack, a workplace app for $27.7 billion Cloud-based #1 CRM Salesforce was rumoured to be in the acquisition talks of a workplace messaging app Slack to expand its offerings to businesses and people familiar with it. On

Simplus builds a Coronavirus Management Cloud Solution in Collaboration with Salesforce With the continuation of the COVID-19 pandemic, Simplus, an Infosys company collaborates with Salesforce for a Vaccine management solution. This solution is built on Salesforce in support of Work.com

Salesforce Revenue Cloud: Accelerate business growth across any channel On November 12, 2020, Salesforce launched Revenue Cloud that allows B2B businesses to make their customers’ buying experience fast, simple, and flexible while taking care of accuracy and compliance.Salesforce Revenue Cloud

Salesforce partners are extending the power of Salesforce’s cloud-based solutions In the wake of COVID-19, the world is trying to navigate through this crisis for the better part of the year and the organizations are ramping up their digital transformations.

Puma India is gaining the competitive edge with Salesforce Commerce Cloud PUMA India is ramping up its customer experience with Salesforce’s Commerce Cloud. World’s number one CRM platform, Salesforce announced that PUMA India is partnering up to leverage its Commerce

Best of Tableau and Salesforce’s Einstein Analytics coming together Drive Analytics Ubiquity with the power of Tableau and Einstein Analytics! In October 2020, Tableau at its annual conference announced that it is combining Tableau and Salesforce’s Einstein Analytics to launch

A new Salesforce announcement – Work.com for Vaccines! On September 30, 2020, the global CRM leader, Salesforce CRM announced Work.com for Vaccines. While the world is in desperate need of mass vaccinations against the outbreak of COVID-19, Government, and Healthcare

Transform Customer Engagement with Salesforce Digital 360 On September 23, 2020, the global leader of Cloud CRM, Salesforce announced Digital 360. The collaboration of the innovation and key components makes Digital 360 stand out. Thus, it helps digital leaders to

Shift to an All-Digital Experience with the New Sales Cloud 360 Innovations It has been about seven months since the outbreak of the COVID-19. Numerous businesses are facing adverse effects due to the Pandemic, while some businesses are trying to

Salesforce for Outlook is retiring Your favourite Salesforce for Outlook is retiring on December 31, 2020. It has been helping teams being productive for a very long time but when Salesforce Lightning Experience ends extended support for Microsoft Internet Explorer

Salesforce acquired an e-commerce startup Mobify On Sept 4, 2020, Mobify announced that Salesforce and Mobify are signing a definitive agreement for its acquisition by Salesforce. Calling it a natural extension of a multi-year partnership, Mobify CEO and Co-Founder Igor

Empower your sales rep with Salesforce Einstein Sales representatives are the front liners or say the face of your company. They are the people your customers trust and seek advice from. As the COVID-19 pandemic continues to spread across the

Gather valuable customer feedback with Salesforce Feedback Management Solution In light of the pandemic, Salesforce is aiming to strengthen the businesses by understanding their customer’s needs. So much has changed in the last few months. It is critical for businesses

Salesforce retired Data Recovery due to security implications On July 31, 2020, Salesforce retired its Salesforce Data Recovery service. It was never a robust solution for data recovery and protection. However, with this latest update, Salesforce has put data protection,

Salesforce has retired Einstein Voice Assistant As Amazon has Alexa, Apple has Siri, Salesforce launched Einstein Voice Assistant bringing the power of voice to the Salesforce users. What is an Einstein Voice Assistant? Einstein Voice Assistant is an intelligent conversational

Tableau for Geospatial visualizations Under the ominous, overarching shadow of infections and our now changed social norms, data visualizations and mappings have never been more material to our decisions. But thankfully, the backend mathematics(once hard to come by) has become

Siemens and Salesforce collaborate to ensure businesses reopen with a safe workplace While businesses are reimagining the future workplace experience and putting the health and safety of their first, Salesforce and Siemens have partnered up to enable businesses to reopen

Simplify Real Estate Business with Propertybase As the world is shifting to digital, Propertybase enables brokerages and teams to connect with their customers through Omni-channel presence. Propertybase is a leading cloud-based global real estate platform that simplifies real estate business

Snowflake and Salesforce take the partnership to the next level by introducing native integration tools. The two of the fastest-growing cloud companies in the world are taking their alliance to the next level by unveiling new data integration tools fostering

In the Digital First Economy, drive your business with Salesforce’s newly introduced Quick Start Commerce Solutions As the word is becoming more and more digital, 2020 has seen a massive shift in the digital landscape due to the COVID-19 crisis.

Reopen your business safely and seamlessly with Salesforce Work.com It’s tough out there, and as we all are finding new ways to organize our personal and professional lives, Salesforce has launched Work.com to help us in reopening our businesses and

Thoma Bravo’s Apttus is acquiring Conga in $715 Million Deal Apttus Inc., the leader in quote-to-cash (QTC) solutions are acquiring Conga, one of Salesforce’s biggest AppExchange partners and adopting its name. Though the price of the deal has not been

Old Salesforce favorites and a little help could drive contactless transformations for enhanced access and remote purchasing The team at Salesforce has grown increasingly mindful of the uncertainties that a fast-changing business environment is known for. Take into account what

Pointers for the Salesforce Essentials care package COVID Impact: Let’s talk Small Business Prelude: An Exhaustive Salesforce Care Package All over, we see SMEs and vendors get besieged with inquiries. Updates on orders, self-help, and alerts for assurance and business-continuity

Einstein Voice: Unfolding a new dimension to analytics and mobility Enter: Einstein Voice In 2016, Salesforce launched the Salesforce-Einstein platform, recruiting the AI machinery to deliver CRM services. Using predictive modeling and inferences to seek trends in the database, it

Mulesoft: An Overview of only the most popular legacy modernization platform The acquisition of Mulesoft The primary crowd-puller that seemed to draw Salesforce to a complete acquisition in 2018 was its far-reaching business agility. This was achieved largely through a

Field Service Lightning: Level-up on synchronized operations for your field workforce and back-office Introduced in 2016, Field Service Lightning lets companies bring together workforce products and customers under one roof. It’s essentially an app built over the Service Cloud. Of

Salesforce’s Talent Acquisitions: It’s more than just companies the cloud CRM’s after Not too long ago, in its discussion with stakeholders, Mark Benioff brought up the ‘public company’ experience among Salesforce’s leadership bench. And this is quite telling when you

Corona and the Salesforce ecosystem – Notes on working through a pandemic Over the past few weeks, enterprises have been acutely aware of their responsibilities as well-being takes precedence over the Continuity-Of-Business. Businesses have been affected, particularly tourism, food production,

Quip Salesforce: A secure platform for accelerated user collaboration What is Quip? Essentially, Quip Salesforce offers transformative solutions for accelerated team collaboration, productivity, and confidence in data collected. In general, for an organization’s Salesforce instance, it adds capabilities like key

Salesforce’s latest buy, 1.33B for Vlocity, was already in the cards Crunchy Numbers At an all-cash, 1.33B buyout, Vlocity has recovered about 8.2 times its investment amount. In their early days, nearly 6 years ago, they were inspired by Veeva

CCPA: Everything you need to know Two months into 2020, and there isn’t much convergence between firms on California’s new year’s gift to itself, CCPA, or the California Consumer Privacy Act. Under this act, Californian residents have the right to

Heroku – A rising serverless player of choice for Minimum Viables and beyond Delegating Infrastructure Management To the fond recollection of Ruby developers, Heroku Salesforce was where you’d turn to flesh out your first app deployments. It was the face

Salesforce acquisition of Evergage Salesforce Is At It Again Even without explicitly mentioning it, you could’ve guessed it’s about time. Another day, another acquisition – such is the growth story for big tech in Silicon Valley. Tech purchases are now

Salesforce Calendar All Events 2020 With nearly 60 Great Community Dreamin’ Events doing the rounds, choosing which ones to go to can get overwhelming fairly quickly. Networking Opportunities It’s always great to start out with as much information before panning

A Google acquisition of Salesforce: Speculations Galore If you’re anything like us, your world revolves around Iaas and Salesforce, and you’ve come to accept acquisitions as a regular marker of the ecosystem’s growth. So when news of acquiring the entire

With Desk.com on its way out, the Service Cloud is game for helpdesk action Licenses halted in March 2018, and it’s set to bow out and retire on March 13 this year. Yet everyone’s talking about it like it’s already

Salesforce Marketing Cloud Finds A New Home In Microsoft’s Azure We’re in the midst of a world steered by Big-enterprise partnerships running the show. The movers of big tech often move in ostensibly mysterious directions in the ever changing technological

Salesforce Einstein: Reloaded Features And A ‘Per-Use’ Model Prelude to Einstein’s Capabilities Not too long ago, sales representatives individually inspected and kept track of disparate data repositories manually. Naturally, taking too long to collate data and keep track made it

“A new capitalism”: Salesforce CEO, Marc Benioff makes a case for the business of business to change Decoding the NYT feature In an op-ed for the New York Times, Marc Benioff articulated the need to finance significant causes and to

A cloud for everything: A glimpse over the pageant of Salesforce Cloud rollouts so far Prelude: 2020 In a few months, the Winter’ 20 release will be upon us, and so will the next decade. Conversations have hovered over what

Touching lives that matter – Ability-sensitivity through Salesforce As an organization with a higher purpose, Salesforce touches many lives with its accessibility efforts to establish equality. It fosters transparency for all workplaces, and culture known to value and empower disadvantaged

Salesforce set to disrupt Fashion, mounts interest in apparel eCommerce. All in the same week, Salesforce sponsored the Milan Fashion Week and hosted a fireside chat with John Varvatos at the New York Fashion Week. We couldn’t help but wonder

Salesforce: Autocomplete features for Lookup Fields Using lookup fields in Salesforce can be very tedious and frustrating unless the record you want to look up has been searched (with the wildcards) recently. Introduced at Dreamforce ’14, Salesforce1 Lightning technologies was

Salesforce in a blockchain world : The landscape ahead What even is Blockchain? For the uninitiated, Blockchain, refers to a technology wherein one adds unique,hashed and immutable attributes as ‘blocks’ to a chain of previous blocks with each transaction. Or

Transforming Customer experience through Salesforce Commerce Cloud Modern consumers are engaging with brands across the channel. They browse through a store, check its price on mobile and order online. In this new paradigm, companies need to create a seamless shopping

Salesforce partnership with Alibaba – Foraying into uncharted territories The recent partnership between Alibaba and Salesforce bucks the trend of US entities facing headwinds in the complex Chinese market – eBay and Google are two examples of this. With the

Salesforce and AI – The Road Ahead Since its inception, Salesforce has a history of accelerating innovation. From being a pioneer in the SaaS domain to innovating in areas like Omni-commerce and low code development, Salesforce has led the way.

Salesforce’s contribution to Opensource- Story from the trenches Salesforce’s involvement with open source has been ongoing since its inception. And today its engineers contribute actively to numerous projects ranging from Web Components to Jenkins. The backbone of web as we

Mobile App Development: The Salesforce Way With the growing number of mobile phone users, ensuring the availability of enterprise apps for mobile is a no-brainer. With mobile app usage increasing rapidly mobile apps are becoming an important component of our

How Salesforce Enables Manufacturing? Unlike services-based industries which have been engine of growth for economies in the recent decades, manufacturing industry has been a bulwark of a nation for centuries. But because of a long record of being in business,

Future of CRM and Salesforce place within it CRM software has come a long way from simple spreadsheets used to store customer information to client server applications like Siebel and now the leader of the block cloud based solution Salesforce.

How Salesforce’s acquisition of Tableau is transforming the cloud SAAS company Salesforce has come a long way since its inception from being a cloud CRM only company to moving into the platform domain with Force.com but things have started to

5 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle In an increasingly competitive market, successful brands understand the importance of marketing automation for growing revenue and generating a steady stream of leads. But once a lead converts,

How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score Salesforce has been a pioneer in many areas and leveraging AI within marketing automation has been a new frontier for it. Behavior Scoring is taking things to an all-new next

Cheatsheet To Increase Salesforce Dashboard Performance One of the most crucial aspects of Salesforce especially for managers and senior executives have been its Dashboard. The recent news of Salesforce acquiring Tableau highlights the importance that it puts on reporting and

How Salesforce is using Artificial Intelligence and Machine Learning into its platform Since its launch couple of years ago, Salesforce Einstein has been developing the Artificial Intelligence and Machine Learning capabilities in its platform by integrating data science and predictive

How to Evaluate the Success of CRM Implementation Corporations ranging from startups to Fortune 500 understand the importance of managing customer relationships and a reason Customer Relationship Management (CRM) software are mainstream in every type of organizations. Be it a

Best practices to know before Embarking on Salesforce Testing CRM solutions are a foundational block of enterprise applications that corporations deploy. CRM solutions like Salesforce software helps enterprises manage and understand customer interaction through the lifecycle. The fundamental goal of

Leveraging Salesforce to move from transaction driven to conversational connect Organizations today are fast realizing that customers are most than just an email or support ticket. In fact, successful corporations know that they must support the full customer experience, on

Calculating the ROI on your CRM: Is your investment generating returns According to Baseline, the ROI on CRM is close to $5 for every $1 invested. Even as the CRM industry continues to flourish, do companies really know how to

10 Things to Keep in Mind for Salesforce REST API Integration There are various ways for an app to undertake Salesforce integration, for example, listing an app on AppExchange gives an app developer the capability to develop the product directly

How Salesforce Marketing Cloud Enables Connected Commerce All e-commerce brands struggle with cart abandonment issues – online shoppers filling a cart and then abandoning it halfway. Perhaps they’re simply window shopping. Or the final cart value discourages the purchase decision.

SAP Acquisition of Qualtrics – Lessons for Salesforce In November of 2018, SAP acquired Qualtrics in an $8 billion all-cash deal. What led many experts to foresee the consolidation is the synergies between the two – Qualtrics’ focus on experience

Building Customer Delight through CRM and ERP Integration Every business conducts two critical processes when it comes to attract, manage, satisfy and follow up with customers – CRM (Client/Customer Relationship Management) and ERP (Enterprise Resource Planning). The CRM system is

Data Quality- An Insider-Guide to Improving Salesforce CRM Efficiency The Salesforce Customer Relationship Management (or CRM) platform helps companies manage, organize, automate, and synchronize their sales, marketing, and activities related to customer engagement. An effective Salesforce implementation through the automation

Five UI/UX Features to Implement in Every Salesforce Project Apart from being one of the best CRM software in the market, Salesforce is also popular for its great UI and UX functionalities. The importance of good user experience on a

Salesforce IoT Cloud – Extracting Insights from Big Data With sensors now becoming embedded from machine parts to waste bins smart devices has finally ushered in the Internet of Things (IoT) era. From connected devices to the exchange of data

How Salesforce Enables Customer Engagement- 5 Features to Keep in Mind Improving customer experience and engagement is a question on every business’ mind. And in a digitally charged landscape, customers expect brands to continuously engage them, at every touch point.

Building Marketing Muscles Through Salesforce AI-Powered Image Recognition In 2016, Salesforce rolled out Einstein Vision for Social Studio – an AI-powered Image Recognition tool. Designed to help brands use visual search on social media, it allows them to improve marketing

Single Sign-On in Salesforce – Things to Keep in Mind In an increasingly digital world, security is increasingly gaining in importance. Hackers can attack websites and apps to steal email addresses, passwords, and other personal information. Single Sign-On (SSO) offers

Building a Unified View of a Customer through Salesforce Customer 360 Degree Today, customers expect nothing less than personalized experiences across touch points. This means that businesses must invest in creating a comprehensive and integrated view of customers. Salesforce is

The Year That Was 2018 In Review For Salesforce google analyticThe innovation driven by Salesforce has been an area of highlighted for many years, recently Forbes recognized Salesforce as one of the most innovative corporations. To continue upon its growth

Salesforce Data Migration Best Practices When a business decides to move to a new platform, one of the most important steps is to migrate all the functional data from the legacy systems to the new platform as smoothly as possible.

How to Implement Salesforce without coding? Salesforce CRM is one of the best investments that an organization can undertake to build successful customer relationship, but the way one doesn’t build their house without a blueprint, the same way, implementing Salesforce

Software as a Service (SAAS) corporations offers enterprises an interesting alternative to classical on-premise IT solutions. Cloud computing enables enterprises a highly mature, scalable and innovative solution with a limited deployment effort. At one level SAAS platforms are an evolution

Are you Salesforce Lightning ready? Within Enterprises CRM tends to hold a critical aspect towards the goal of growth of an organization. In the current scenario, it is crucial for every business to constantly evolve to keep up with changing

Why personalization is important in CRM In an earlier Circa, information consumption and distribution were only across a couple of channels. Big brands only needed to have a full-page Newspaper and a Superbowl ad to ensure their visibility to a

Technology today has given businesses a strong push to move ahead at an extremely fast pace. It enables companies to streamline their processes, monitor data in near real-time changes and analyze it. ERP and CRM software are one of the

What is the Salesforce1 platform? In 2013 when Salesforce introduced its new the new Salesforce1 platform mobile was already mainstream within enterprises. At that time there were significant questions that came up about the usability of the platform for the

How to Increase CRM User Adoption According to a report by Markets and Markets Customer Relationship Management (CRM) software Market will be worth $ 24.22 Billion By 2018. In fact, CRM and ERP software are the two biggest category spends

Things to keep in mind while setting up Salesforce CRM for a B2C corporation Salesforce is undoubtedly the industry leader in CRM today, having propelled several B2B organizations to success. But when it comes to B2C businesses, Salesforce has just

Leveraging Agile for Salesforce – Things to Keep in Mind Since Agile development methodology first started gaining traction in 1990’s, enterprises have come a long way. Agile development methodology offers a host of benefits – speed, flexibility, time savings, client

CRM versus. SFA- What Does Your Sales Team Need? From the time of the first customer database tool like Goldmine to present day Salesforce managing customer records has come a long way. Customer Relationship Management (CRM) and Sales Force Automation

Digitally Enabling an Enterprise – How Salesforce Can Help The hallmark of this century is the way technology has penetrated every aspect of our lives. However, it quickly becomes obsolete in a dynamic environment. This is especially true for businesses

Things Businesses Need to Keep in Mind When Designing Their Customer Data Platforms With maturing of data platforms that enable tracking and assimilating of data a seamless exercise acquiring and analysing customer data has become easier than ever. However, this

Salesforce Customisation – Is it Just About Configuration? With the zero-code development philosophy popularized by Salesforce, the topic of configuration versus customization often comes up. A leading cloud computing platform, Salesforce’ popularity has a lot to do with the fact

From Intuition-Driven to Data-Driven: How Salesforce Delivers Business Insights Organizations today generate vast amounts of data and must find a way to leverage it to extract astute business insights. Data-driven organizations make sounder decisions and establish better relationships with stakeholders.

How Big Data Analytics Plugs into Salesforce Corporations the world over are realizing the importance of data. Till a couple of years back the customer analytics was predominantly leveraged by retailers, financial institutions and corporations associated with them. Be it

How Salesforce Enables a Unified View of Customers With increasing social media and technology integration, there is an opportunity for businesses to tap into customer data. Consumers no longer want to be bombarded with irrelevant marketing message they expect a

Zoho CRM vs Salesforce CRM. Which is a better choice? In a data-driven world, it is important for corporations to leverage the information that they have about their consumers. This data, captured through past purchase and engagement history and the

[vc_row][vc_column][vc_column_text] From a time when Customer Relationship Management (CRM) tools were just data repositories, CRM systems have come a long way. CRM solutions are no longer functioning as silos of information but as active engagement tools. The number of products

Power of Force.com – Things Independent Software Vendors Need to Keep in Mind With Salesforce App Economy moving towards the Trillion dollar mark, it is important for Independent Software Vendors to operate in this domain. From technological to marketing support,

How Salesforce and Google Partnership will impact other SaaS providers? The recent announcement during the event Dreamforce; Salesforce and Google Partnership took many by surprise, especially as of now the major cloud players were having a competition type of relationship.

How Salesforce ISO 27001 Certification Helps Enterprises With falling storage and computing cost, corporations now have the infrastructure in place to acquire and analyze the massive amount of data. Corporations that can leverage this data are entities of the future,

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Things to consider when choosing a new marketing automation platform Marketing automation has captured the imagination of big and small organizations alike and has become the buzz-word for dynamic multichannel management, audience tracking, and data collection. Marketing automation not only