Slack doubles the power of Salesforce Customer 360 for Marketing, Service, Sales, and Analytics
Recently, our favorite CRM giant Salesforce announced to bring together the power of Slack and Salesforce so that business teams can get the work done from anywhere. All this by staying connected and productive throughout the organization.
Did you know that 9 out of 10 companies plan to combine remote and onsite work? However, only 33% of companies feel confident enough to continue with this hybrid approach of work. So, what’s the solution for this, you may ask. It is Slack-First Customer 360 because it helps business teams to collaborate and communicate across Salesforce and other apps, systems, and partners.
“Salesforce and Slack are creating the digital HQ to help every company adapt and get back to growth in this digital-first, work anywhere world,” said Bret Taylor, President and Chief Operating Officer of Salesforce. “This is just the beginning for the Slack-First Customer 360 – which will fundamentally reshape how work gets done by connecting employees, customers, and partners and the apps they use on a single platform.”
More Deals, More Business with Slack-First Sales
Now, with Slack-First Sales, your Sales reps can close more deals by collaborating on deals in real-time and from anywhere. With the newest capabilities in the Sales Cloud, your teams can connect to the right people at the right time. Hence, close more deals.
- Digital deal rooms: Your sales teams can now securely collaborate with a customer or a deal cycle directly from Slack.
- Personalized daily briefs: Your sales teams can now know the daily list of tasks, meetings, and priority deals with automated daily briefs.
Boost Customer Experience with Slack-First Service
You can now deliver the best customer experiences with Slack and Salesforce coming together. Also, it allows you to provide real-time customer support by bringing them to the channels when needed.
- Swarming: This allows your teams to look after high-priority customer cases by bringing in the right employees. This way, you can solve cases faster with the right people for specific cases.
- Expert Finder: This helps you to automatically find the right experts to add a swarm channel for a customer case based on their availability, capacity, and skills.
Manage Campaigns with Slack-First Marketing
Now, you can manage your marketing campaigns effectively with Slack and Salesforce. With this, marketers can collaborate on customer journeys and get insights quickly.
- AI-driven Insights: Marketers can do much more with the campaigns now because you get AI-driven insights from Marketing Cloud and Datorama. For instance, if a campaign does less than what was expected, these insights can be shared directly in Slack, allowing your teams to take action fast.
- Workflow Notifications: These notifications automatically notify Slack channels when changes are made to a marketing journey. Thus, it helps your marketing teams to take action faster and collaborate to approve or deny changes.
Do better with Data with Slack-First Analytics
Tableau and Slack expanding the visibility of analytics across the organization helps customers to stay on top of data from anywhere. Besides, you can now get data-driven Tableau insights directly in Slack and can make informed decisions faster.
- Automated notifications: You can now get automatic notifications in Slack about the Tableau data where your teams need to act or respond.
- Watchlist digests: This gives you daily updates on your selected trends or metrics. Whereas Subscriptions automatically updates dashboards in team channels with data and insights in the right location where your team members already are.
Wrap Up
We hope that you liked this interesting article. Stay tuned with us to stay updated about the latest developments in and around Salesforce. Also, if you need any kind of Salesforce consultation services, you can get in touch with us. Our skilled Salesforce developers are just a call away. Contact us now!
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