Salesforce unveils Marketing Effectiveness Bundle

Days after announcing the Analytics Performance Bundle, Salesforce launched the Marketing Effectiveness Bundle with the same goal of helping businesses succeed now with cost-efficient solutions.

The Marketing Effectiveness bundle is a consolidated tech of three Marketing Cloud tools that help marketers boost efficiency, increase sales, and lower costs while continuing to meet customers’ growing digital-first expectations.

To make the offering more lucrative, Salesforce offers an introductory discount of up to 50%off the list price of product editions in the Bundle when purchased together until December 31, 2022.

Let’s learn about the product in detail!

The Marketing Effectiveness Bundle is the need of the hour

Given the looming economic uncertainty and labor crisis, marketers are demanded to do more with less.

Now they need to lean on real-time data, automation, and intelligence more than ever to exceed customer expectations and drive growth within a tight budget. Salesforce, known to find opportunities with every challenge, brings this marketing bundle to enable organizations to improve campaign performance and increase customer value and ROI through personalization while decreasing customer acquisition costs, all while staying within the budget.

3 Marketing Cloud Tools consolidated in the Bundle

The Bundle enables organizations to leverage the proven benefits of Marketing Cloud by consolidating three of its tools onto a single platform.

These three marketing tools include-

1. Customer Data Platform enhanced by the Salesforce Genie

Powered by the real-time data platform Genie, CDP unifies your data into a single source of truth and builds intelligent audiences while taking faster action on real-time insights and information.

2. Marketing Cloud Personalization

With this tool, you can create real-time interactions and deliver hyper-relevant moments powered by AI. Now you can offer more personalized experiences with real-time recommendations and offers.

3. Marketing Cloud Engagement

This tool allows marketers to connect with customers across every channel and optimize marketing performance and spending by leveraging cross-channel journeys.