Salesforce announces Composable Storefront to facilitate headless commerce for online retailers!
Composable Storefront is a fully secure and customized digital storefront embedded in the Commerce Cloud platform.
With this eCommerce solution, online retailers will have the speed and agility to build and implement site changes without disrupting the buying journey.
Besides that, Salesforce also introduced pre-built packages that include best-in-class integrations, integration accelerators, and pricing for faster headless implementation and use cases.
Let’s learn more about the commerce solution in detail!
The what and why of the digital Composable Storefront
According to the latest Salesforce State of Commerce Report, retailers nowadays are switching to the headless architecture of commerce to keep up with the evolving customer preferences.
Statistically speaking, 77% of businesses that have adopted a headless strategy have more agility to customize their storefront. While around 80% of businesses plan to invest in headless commerce technology in the next two years.
So, what is Headless Commerce anyway?
Simply put, Headless Commerce is the partition of the front end and back end of eCommerce solutions, giving businesses the ability to test, experiment, and customize the store without disrupting the shopping experience.
So, Salesforce’s Composable Storefront is here to empower online retailers to build whatever and however, they want, without any complex development issues.
Key Benefits of Composable Storefront
Here are some of the amazing things eCommerce retailers can do with this new commerce solution.
- You can power up your storefront’s performance and engagement with progressive WebApp technology. With this technology, you can get an app-like experience and decreased page load time, ensuring less disruption for your online buyers.
- The pre-built packages containing pricings and integration accelerators with partners will help merchants build engaging and composable experiences with advanced search. This will reduce their time spent on scouring vendors, integrations, and pricing negotiations.
- Also, you can create a rich shopping experience and drive differentiation by utilizing Augmented Reality(AR), social media, and Chatbot features.
- And lastly, you can iterate and ship new features anytime with 60-second deployments.
Wrap Up
Summing up, the Composable Storefront will allow businesses to focus on the consumer, providing a best-in-class experience following the headless route.
Interested in deploying the solution to your eCommerce business? Our Salesforce experts can help! Reach out to us for a complimentary demo today!
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