Propertybase: Harmonized real-estate operations and relationships for broker-agent teams
Propertybase is a standout real-estate solution with an exhaustive collection of tools to sell more homes. It helps estate firms monitor and manage clients, development listings and categories, automate repetitive processes, and marketing ops, all while enabling decision-insights as well as connected on-brand experiences on the side.
Real Estate 101: The Cost of disconnection is real and large
From brokerages to agents to clients- connections are everything. Yet, under half of agent-time is spent selling real estate. They spend most of their time on menial tasks like data entry, navigation, information gathering.
So, where do real estate firms need help?
The firm needs connectivity, lead-to-close process optimization, and efficient workflows. Agents, on the other hand, need ready CRM assistance, task prioritization, and an ability to put together their processes. But, this is easier said than done as opportunities for agent-broker collaboration are scarce.
Why Salesforce is the platform of choice for Propertybase’s solutions
A big part of being able to do this is to consolidate data across all communication channels like portals, portals, lead generation tools, and transaction management. This requires a mouldable enterprise ecosystem and stage to come on-board make sure they play well together.
There’s also managed sales cycle microtasks for better productivity and prospecting-time, overall.
Then again, the platform does bring everything real estate ops need in one place such as leads, listings, tasks, events, dashboards, calendars, and mailing capabilities.
A look at some definitive platform advantages
For agents
Unified calendar events
Both, calendar events and tasks can be viewed in the sidebar in a much sleeker, improved design for agents.
Task Completion and Follow-up
Drag-and-drop elements into email templates to help agents present themselves better, giving them the confidence to follow up on Leads often and keep an ear on their buying sentiment and decision-making.
Normally, contact-lists may augment these follow-up efforts.
Communication Anywhere
And, as is often the case, the solutions let on-ground agent teams access real-time CRM data and get notified of important activity from anywhere through the Prosepertybase Mobile app to stay on top of opportunities.
This also comes with mobile access to Chatter, in case agent teams need to consult with their associations for Record changes.
Agent websites
To establish agent presence and authority, the platform also allows for unique, editable agent pages, borrowing many features from the brokering firm’s website.
Of course, all lead searches and interactions get archived in the CRM.
For brokerage firms: What they can do with PB
Area profile builder: Edit website appearances and design
Curate rich content as custom neighborhood collections to showcase local expertise and, in time, build visitor trust. Rich content such as this also goes a long way to familiarize clients with a locality, almost instantly.
Additionally, to pull in more leads and interest, these pages can add media, list main attractions, and share listings, and dynamic updates for price trends in an area by cumulating local data.
You can even pack features to drive more leads, hyper-localized SEO for value-driven search discovery by prospects, custom forms, landing pages, and property search.
Property Search
Powerful hyperlocal SEO and engaging property search that also integrates MLS data and pocket listings.
Maps
Superimpose landmark data coupled with icons to indicate nearby facilities like hospitals, schools, and stores over maps. Selling points such as these can be the clincher for flipping buying decisions in your favor and converting customers
Core Product Features - a list dialed-in to agent needs
- Deluxe IDX web-storefronts
- Lead Responsibility and territory management
- Automation for email campaigns
- Integrators for frequented resources like MLS(Multiple Listing Services)
- Backend process optimizations
- Search Matching tools to aid better listing-discovery on inquiry and seize the opportunity
- Brokerage collections.
- Easily editable, Lead-centric websites with a CRM powered backend for updated responses. We mold websites to local tastes and help sift through quality leads early on.
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