How to build and grow a Startup with the Salesforce Startup Program

As New businesses or Startups have started emerging in great numbers over the last few years, the global CRM leader, Salesforce, built a unique Salesforce Startup program to help new businesses survive and thrive.

Statistically speaking, in 2021-2022, more than 14,000 startups were recognized in India alone, indicating how rapidly the startup culture is gaining momentum.

But not many startups can retain the momentum and fail in the long run.

So, in today’s blog, we will share some tips to avoid the pitfalls in a startup business and explore how the Salesforce Startup Program can help achieve startup success.

So, let us learn more about this program here-

Ways to avoid pitfalls in startup business

With access to technology and a huge inflow of foreign investments, many startups have emerged in the last few years, but ironically, many of them fail to survive the first five years of their inception.

We did some digging and found the primary reasons for a startup failure. They are

Lack of groundwork and market research,
No Automation usage,
Spending too much time on fundraising rather than perfecting product lines.

Here are some tips that you can adopt to sustain and grow your startup business-

Understand your customer needs by conducting research at regular intervals to continue providing value to your customers.
Deploy Automation in the early phases to boost productivity
Build a strong core team of trusted individuals
Do Networking as much as possible to find more investors and clients.

Unleash growth with Salesforce Startup Program

To begin with, Salesforce Startup Program is a collaborator program that helps startups with customized offerings based on their unique business needs.

It is a unified approach to bringing Salesforce’s existing products, community, marketplace, and initiatives to solve common problems startups face to scale and fulfill their potential.

The program includes four structured verticals that cover every aspect of your startup journey. They are-

Salesforce Accelerate:

It is a three-month virtual program that provides the support startups need to stay in line with Salesforce with deep insights and learning. It also speeds up their time-to-market with AppExchange.

The AppExchange Partner Program:

With this Salesforce AppExchange Partners program, startups can build on the Salesforce platform, sell on AppExchange and do faster business with best-in-class partner technology.

Salesforce Ventures:

This program offers startups easy access to Salesforce’s portfolio companies. Leveraging Salesforce’s expertise in cloud computing, startups can gain far more than just capital by getting an opportunity to build with credibility.

Salesforce Products:

Get access to products that address every need while your startup goes through a change right from prototyping to exit. You can turn into a customer-focused company with Salesforce products that focuses on agility, customer needs, and growth.

Wrap Up

That was all about the Salesforce Startup Program. We hope you find this writing piece interesting. Also, keep eye on our next blogs as we will continue to bring more updates from the Salesforce world.

And if you need help with Salesforce Implementation for your business, reach out to our Salesforce experts. We are just a call away!