Puma India is gaining the competitive edge with Salesforce Commerce Cloud
PUMA India is ramping up its customer experience with Salesforce’s Commerce Cloud. World’s number one CRM platform, Salesforce announced that PUMA India is partnering up to leverage its Commerce Cloud to deliver a world-class customer experience to its customers.
Jackson Fernandez, Associate Director and Head of B2C E-commerce at Puma India said, “E-commerce has always been a big priority for us at Puma and we embarked on this journey many years ago. In the current situation, online is of course a more convenient option for consumers to shop. The new normal has also catapulted the number of first-time online shoppers.”
With the recent pandemic outbreak, while the smaller businesses are shifting online, larger businesses like PUMA are aiming to deliver an unmatched online customer experience to its digitally-savvy consumers, ensuring to reflect its high-quality in-store presence.
They want to deliver an enhanced online and mobile shopping experience to its consumers on PUMA.com and drive its business to new heights, and so they deployed Salesforce Commerce Cloud.
Sunil Jose, Senior Vice President at Salesforce India, said “E-Commerce has become an integral part of all businesses as ‘the store that never closes.’ We understand that empowering companies to create personalized commerce experiences initiated anytime, anywhere, spanning multiple channels is an incredibly important part of how to keep an edge in the current scenario. That’s why we are proud that PUMA has chosen Salesforce Commerce Cloud to enable their teams to deliver a truly 24/7 online customer experience.”
Alternatively, in the recent Winter 21’ Release Notes, Salesforce launched quite some innovations and improvements in the Commerce Cloud. For instance,
- You can now personalize the shopping experience by collaborating with the Commerce Cloud and Service Cloud.
- Your agents can now view purchase history and cancel order boosting customer service.
- You can implement live agent chats and chatbots within the Commerce Cloud improving sales and boosting customer experience.
- You can now create a common profile of a single by collaborating data from Marketing Cloud, Commerce Cloud, and Sales, Service, or Community Clouds.
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