Shift to an All-Digital Experience with the New Sales Cloud 360 Innovations
It has been about seven months since the outbreak of the COVID-19. Numerous businesses are facing adverse effects due to the Pandemic, while some businesses are trying to get back on track, many are still struggling. All the more, the B2B businesses have been impacted the most. Navigating through this crisis and reaccelerating growth is the utmost priority.
In light of this drastic shift and the critical need of the hour, Salesforce reimagines the new sales experience with its new enhanced virtual selling suite. On September 22, 2020, Salesforce launched a new suite of technologies that empower sales teams to provide enhanced, interactive, and trusted buying experiences for customers.
This Salesforce Integration innovation allows the sales rep to boost virtual selling by providing them with a 360-degree view of the customer. It provides the following new features.
1. Salesforce Meetings:
Salesforce Meeting allows the sales rep and the customer to meet virtually. Before the meeting starts, it provides the sales rep with a 360 view of all the meeting participants and their details on a single screen. When the meeting starts, it allows them to see each other giving a more engaging experience with the feeling of human connection.
2. Einstein Video Call Coaching:
Einstein Video Call Coaching allows you to capture AI-powered insights on customers’ expectations and sales reps’ performances by analyzing the video conversations. This also allows the managers to customize their employee training sessions and build strategies personalized to customers’ needs.
3. Salesforce Maps Field Safety Kit:
Understand and evaluate how your customers are impacted by visualizing COVID-19 trend data inside the CRM to discover what areas are safest to travel with the Maps Field Safety Kit. It ensures safe and efficient field sales using new mobile enhancements and easy-to-build travel approval workflows with customizable pre and post-visit health checklists.
4. Enhanced High-Velocity Sales:
Create automated actions and workflows on opportunities and accounts across the sales cycle with High-Velocity Sales. It ensures that all your teams are efficient and productive even from a remote location.
Doug Camplejohn, GM and EVP of Sales Cloud says, “We’re enabling sales reps to stand out in a sea of virtual meetings and help remote teams to work together more effectively during these unprecedented times.”
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