How to Integrate Brevo with Salesforce Using Zapier

Salesforce is a versatile CRM platform facilitating sales, customer service, and marketing processes. At the same time, Brevo offers a marketing platform that helps you build customer relationships across email, SMS, chat, newsletters and transactional emails. Integrating these two versatile CRMs is crucial for efficiency. Fortunately, Zapier provides a user-friendly interface to bridge these systems without complex coding.

In this blog, we’ll walk through the steps to integrate Brevo with Salesforce using Zapier.

Prerequisites:

Zapier Account: Sign up for a Zapier account (if you haven’t already) to facilitate the integration.
Brevo and Salesforce Accounts: Ensure active accounts for both platforms.

Steps to Integrate Brevo with Salesforce using Zapier:

Step 1: Create a Zap

Log in to Zapier: Once logged in, click on the “Make a Zap” button on the top right corner to initiate the integration process.

2. Choose Trigger App: Select “Brevo” as the trigger app. Choose a trigger event, such as “New Employee Added” or “Employee Updated,” depending on your workflow requirements.

3. Connect Brevo Account: Follow the prompts to connect your Brevo account to Zapier securely. You may need to provide API keys or credentials.

Step 2: Set Up Action for Salesforce

Choose Action App: Select “Salesforce” as the action app.

2. Select Action: Depending on your use case, choose an action, such as “Create Contact” or “Create Lead” in Salesforce.

3. Connect Salesforce Account: Connect your Salesforce account by providing the necessary authentication details.

4. Map Fields: Match fields from Brevo (employee name, email, department, etc.) to their corresponding fields in Salesforce.

Step 3: Test and Activate

Test the Zap: Run a test to ensure that data from Brevo triggers the intended action in Salesforce.
Activate the Zap: Once the test is successful, activate the Zap to start the integration process.

Considerations and Best Practices:

Data Mapping: Ensure accurate mapping of fields between Brevo and Salesforce to avoid discrepancies in information.
Zapier Triggers: Choose triggers in Brevo that align with your workflow needs to initiate actions in Salesforce effectively.
Testing and Monitoring: Regularly test the integration and monitor data flow to address any issues promptly.
Security: Always prioritize security by following best practices for API key management and data encryption.

Here is the link to Zapier Link to Integrate Brevo with Salesforce.

Conclusion

Summing up, following the above steps, you can seamlessly integrate Brevo with Salesforce using Zapier. Try out the solution above and leverage the combined capabilities of both CRMs to drive better insights and decision-making. To learn more about such insightful Salesforce solutions, stay tuned to our blogs!