Overview
Discover how Salesforce integration with Facebook Campaign Ads revolutionized lead management for a UK-based fitness community, streamlining operations and enhancing customer engagement.
What You Need To Know
24 Fit Club, a thriving fitness community, was drowning in leads from their successful Facebook campaigns but wasnt able to capitalise on them, turning lead chaos
Why It Matters
Quick response to inquiries can make the difference between gaining a loyal member or losing them to competitors.As the fitness community grows, having an automated system ensures no potential member falls through the cracks.
What Was Done
HIC integrated Salesforce with Facebook Campaign Ads using Zapier, creating a unified system that automates lead capture, eliminates duplicates, and enables sophisticated campaign tracking and follow-ups.
Overview
Discover how Salesforce integration with Facebook Campaign Ads revolutionized lead management for a UK-based fitness community, streamlining operations and enhancing customer engagement.
What You Need To Know
24 Fit Club, a thriving fitness community, was drowning in leads from their successful Facebook campaigns but wasnt able to capitalise on them, turning lead chaos
Why It Matters
Quick response to inquiries can make the difference between gaining a loyal member or losing them to competitors.As the fitness community grows, having an automated system ensures no potential member falls through the cracks.
What Was Done
HIC integrated Salesforce with Facebook Campaign Ads using Zapier, creating a unified system that automates lead capture, eliminates duplicates, and enables sophisticated campaign tracking and follow-ups.
About the Company
Operating out of the UK, 24 Fit Club is a community of people who like to stay fit. They are a team of dedicated individuals who give the best advice on health and fitness.
This organization works to make its hundreds of clients fit by giving them the latest insights on fitness. During the current time, they intend to make their clients feel positive about their bodies by giving them, online classes.
About the Company
Operating out of the UK, 24 Fit Club is a community of people who like to stay fit. They are a team of dedicated individuals who give the best advice on health and fitness.
This organization works to make its hundreds of clients fit by giving them the latest insights on fitness. During the current time, they intend to make their clients feel positive about their bodies by giving them, online classes.
Challenges Faced
With a growing suite of offerings and Facebook integration, they were facing several issues with lead management
Lead Duplication
A growing suite of offerings led to issues with duplicate leads.
Overwhelmed by Inquiries
The high volume of customer inquiries became unmanageable.
Campaign Tracking
Difficulty in creating reports and dashboards for newly launched campaigns.
Lead Engagement
Lack of an automated system for immediate lead follow-up.
Challenges Faced
With a growing suite of offerings and Facebook integration, they were facing several issues with lead management
Lead Duplication
A growing suite of offerings led to issues with duplicate leads.
Overwhelmed by Inquiries
The high volume of customer inquiries became unmanageable.
Campaign Tracking
Difficulty in creating reports and dashboards for newly launched campaigns.
Lead Engagement
Lack of an automated system for immediate lead follow-up.
Challenges Faced
With a growing suite of offerings and Facebook integration, they were facing several issues with lead management
They were facing issues with
- Lead Duplication
- Overwhelmed by Inquiries
- Campaign Tracking
- Lead Engagement
A growing suite of offerings led to issues with duplicate leads.
The high volume of customer inquiries became unmanageable.
Difficulty in creating reports and dashboards for newly launched campaigns.
Lack of an automated system for immediate lead follow-up.
Proposed Solutions
To integrate web applications and helped them move Facebook campaign ads to Salesforce in real-time, HIC Global Solutions offered following solutions
Salesforce Zapier Integration
Utilized the integration to seamlessly connect Facebook ad campaigns with Salesforce in real-time.
Automated Follow-ups
Implemented Workflow to send email alerts and follow up with new leads automatically.
Custom Reporting
Created tailored reports and dashboards for tracking new national and seasonal campaigns.
Custom field for Lead Management:
Developed custom fields on leads for a more comprehensive view of data.
Proposed Solutions
To integrate web applications and helped them move Facebook campaign ads to Salesforce in real-time, HIC Global Solutions offered following solutions
Salesforce Zapier Integration
Utilized the integration to seamlessly connect Facebook ad campaigns with Salesforce in real-time.
Automated Follow-ups
Implemented Workflow to send email alerts and follow up with new leads automatically.
Custom Reporting
Created tailored reports and dashboards for tracking new national and seasonal campaigns.
Custom field for Lead Management:
Developed custom fields on leads for a more comprehensive view of data.
Proposed Solutions
To integrate web applications and helped them move Facebook campaign ads to Salesforce in real-time, HIC Global Solutions offered following solutions
The solutions which we offered to them
- Salesforce Zapier Integration
- Automated Follow-ups
- Custom Reporting
- Custom field for Lead Management:
Utilized the integration to seamlessly connect Facebook ad campaigns with Salesforce in real-time.
Implemented Workflow to send email alerts and follow up with new leads automatically.
Created tailored reports and dashboards for tracking new national and seasonal campaigns.
Developed custom fields on leads for a more comprehensive view of data.
India 
USA
UK
Canada