Salesforce and Disney Studios Content Partner to Boost Production Using Customer 360
Recently, Salesforce Disney Studios Content Partner announced their five-year innovation partnership with each other. The entertainment studio has come together with Salesforce to help and support their filmmakers and marketers. It will be using the technology by Salesforce to boost its content. Also, for this, Salesforce has turned to be an Innovation Partner of The Walt Disney Studios StudioLAB. It is a program that applies technology to fight production challenges.
Disney Studios Content will use Salesforce technology, Customer 360. Thus, it will help in the creation of new content and the ideas they need to accelerate the production. This would take care of the journey, starting from the ideation to the post-production and marketing.
President and Chief Marketing Officer of Salesforce, Sarah Franklin, says, “Disney’s creative leadership has inspired generations with emotional storytelling and imaginative experiences.” She further added, “At Salesforce, we’ve worked to create similar magic with our brand, events, and global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology.”
Salesforce Customer 360 to the rescue
This will use the technology from Salesforce Customer 360. Hence, to boost production, Salesforce has Customer 360’s innovative apps for everything be it, sales, service, marketing, or commerce. The primary focus of this partnership would be increasing the production of content by reimaging it in the following ways.
Workflows: To do marketing of Disney Studios Content and managing the production, Salesforce would develop digital workflows.
360 real-time view: This feature of the Customer 360 would help the companies get a 360 real-time view of the media properties. Thus, it would help in improving decision-making.
Accessibility: By using the mobile-first approach, studio personnel would be able to access updates and can also collaborate with the team in real-time. That too from anywhere, from any device.
“Salesforce’s platform gives us the ability to accelerate and better coordinate the production process,” said Jamie Voris, Chief Technology Officer, Disney Studios Content. “With Salesforce as our Innovation Partner, we can equip our marketers and storytellers with world-class technology to better deliver against the incredible slate of content we have planned for streaming and theatrical audiences.”
Wrap Up
Hence, It would be interesting to see how this Salesforce Disney Studios Content Partner helps both companies. How Salesforce, with its features in Customer 360, helps Disney Studios Content in terms of acceleration of the content. Also, at HIC Global Solutions Salesforce Consulting Company, we provide all kinds of Salesforce services. Above all, if you want to implement Salesforce into your business or customize it further, our team can help. Click here to get a complimentary demo call from our Salesforce experts.
India 
USA
UK
Canada